The Women's Current

Retail Pioneer, Global Trendsetter

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Retail pioneer and global trendsetter, Liz Lange, transformed maternity wear in 1997 and gave women the empowerment to shine. Her brand, Liz Lange Maternity, became a game-changer for celebrities and regular women alike.

In the early 2000s, Liz Lange became a household name as a retail pioneer and global trendsetter. Her licensing deals with Nike, Target, and HSN established her as a fashion icon, with her maternity collaborations and ready-to-wear line becoming wildly popular. Lange’s book, “Liz Lange’s Maternity Style: How to look Fabulous during the Most Fashion-Challenged Time,” published by Random House in 2003, further cemented her status as a fashion expert.