Retail pioneer and global trendsetter, Liz Lange, transformed maternity wear in 1997 and gave women the empowerment to shine. Her brand, Liz Lange Maternity, became a game-changer for celebrities and regular women alike.
In the early 2000s, Liz Lange became a household name as a retail pioneer and global trendsetter. Her licensing deals with Nike, Target, and HSN established her as a fashion icon, with her maternity collaborations and ready-to-wear line becoming wildly popular. Lange’s book, “Liz Lange’s Maternity Style: How to look Fabulous during the Most Fashion-Challenged Time,” published by Random House in 2003, further cemented her status as a fashion expert.
Let’s move onto the pandemic and Liz walking outside as most of us did during times of lockdown. Standing out amongst the warmup outfits and sneakers, was Liz and her kaftan. While we were in our confined ‘uniforms’ Liz was loose and flowing. People noticed and were envious. What else was a woman to do but acquire FIGUE, known for their kaftans which she was wearing. As CEO and Creative Director Liz is expanding its categories and reach.
Along with FIGUE, Liz hosts the Sony podcast ‘The Just Enough Family’, sharing an inside look into her family’s history and dynamics – a riches-to-rags-to-riches story. Liz Lange continues to make an impact with her innovative ideas and inspiring story.