Who do Michelle Obama, Nicole Kidman, Emma Watson and Serena Williams have in common? Shilpa Yarlagadda, Founder of Shiffon.
What do Michelle Obama, Nicole Kidman, Emma Watson and Serena Williams have in common? A Shiffon Duet Pinky Ring. They believe in the symbolism of the ring: the power of mentorship between women. Each of these women unite in showing the beauty behind this gem. And the ‘Pinky Promise’ to pay-it-forward.
What is Shiffon? A fine jewelry company Shilpa started in her dorm at Harvard University.
In 2017 looking for something to do in her downtime at Harvard, Shilpa started googling. The two areas that interested her the most were fine jewelry and women entrepreneurs. Two major discoveries took place: Discovery #1 – fine jewelry has a large markup. Discovery #2 – a large gender gap in the field of entrepreneurship exits. Armed with this information, Shilpa lowered the overhead by selling directly to the consumer. And embarked on a mission to close the entrepreneurial gender gap, ‘one pinky at a time’. All while she continues finishing her studies at Harvard University.
The Four Events
Four events by Shilpa took place simultaneously:
- Attending Harvard University
- Launching Shiffon and the Duet Pinky Ring
- Launching the non-profit, Start-Up Girl Foundation – funding women entrepreneurs
- Donating 50% of Shiffon’s profits from the Duet Pinky Ring to the Start-Up Girl Foundation
Forbes has named her in their list of ’30 under 30′. The Wall Street Journal featured Shilpa in, ‘The Crazy, True Story Behind the Pinky Ring Loved by Nicole Kidman, Michelle Obama and Serena Williams’. And CNBC did a story on her: ‘How a 20-year old college student launched a jewelry company whose rings are worn by Michelle Obama’.
The Duet Pinky Ring – a symbol of female solidarity and a promise to pay it forward. Since launching Shiffon Co., Shilpa and Shiffon have funded 11 female entrepreneurs. And it doesn’t stop with money, it continues with mentoring.
An Inspiring Conversation
Listen to my inspiring conversation with Shilpa and:
- The entrepreneurial gender gap
- Why a spiraling ring
- Paying it forward
- Emma Watson and perseverance
- Doing one thing and doing it well
- Sustainable business model
- The network of powerful women supporting each other
- What’s next