Swimwear and women. Let’s go to the archives with Melanie Travis, co-founder of Andie Swim. Melanie had a need to find a swimsuit that made her feel empowered. It was for a business weekend. She needed empowered, awesome and appropriate all rolled into one. And so the beginning of Andie Swim. A recent collaboration has taken place with actress Demi Moore. A new swimsuit line of glamor, vintage and sexy has been added. Challenging the way we view aging women with swimwear.
That episode was #60 having aired January 20, 2021. I’d read about Melanie’s vision to create a positive experience for women and swimsuits. Her vision turned out to be a winner and so the creation of Andie Swim. You know, swimsuits for all women, all shapes, and sizes. Suits that were suitable for lounging, company parties or just feeling good about yourself.
Take a listen. If you have a vision, go ahead and try to make it happen. And if you’re dreading the swimsuit experience…
Yes, a nightmare for most women is the thought of shopping for a bathing suit. Actually, it’s usually more like a hunt – hunting for one that you not only would wear, but would make you feel good wearing it. That hunt led Melanie Travis to Founder and CEO of Andie Swim. It had nothing to do with the garment industry or wanting to start a swimwear line. What it did have to do with was the frustration of trying to find one for a company retreat. The tiny dressing rooms, the lack of variety, her exasperating online experience all turned a lightbulb on for Melanie.
The lightbulb turned into the creation of Andie Swimwear, a collection of bathing suits that women can feel good in,. The swimsuits are classic, high quality and affordable without the anxiety of trying them on in a tiny dressing rooms. A direct-to-consumer shopping experience. And the experience is empowering.
‘Made for life’s sunniest moments, so you can spend less time thinking about your swimsuit and more time making memories.’ – Andie Swim. Andie Swim just made the Lead’s 2020 FOREMOST 50 list of high-growth D2C brands that are reinventing the future of fashion and retail. https://the-lead.co/the-foremost-50-2020/
This week Melanie and I will chat about:
The hunt and the inspiration for finding the “perfect suit”
The beginning of her Crowdfunding Campaign
The start of the first collection
The Mykonos and it’s sellout
E-commerce, technology and and the consumer
The at-home-try-on shopping experience
Why the D2C (Direct-to-consumer) model
Perfect fit – how does this work
Letting experts in without fear
Some advice for others starting out
Covid and swimwear